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Brief Facts on Business Intelligence & Data Mining BI


S.  Maurer,
Academic Director


Competitors can bė a huge hurdle on your way to success.  Their objectives are the same as yours and that is to maximize profits and Customer satisfaction.  In order to be successful you must stay one step ahead of your competitors.

A single,  reliable demand forecast,  for instance,  can also be used in merchandising,  marketing,  logistics,  store operations,  call center staffing,  etc.,  for operational benefit.

Baseline queries: Current information-gathering competency needs assessing.  Does the organization have the capability of monitoring important sources of information? What data does the organization collect and how does IT¹ store that data? What are the statistical parameters of this data,  e.g.  how much random variation does IT¹ contain? Does the organization measure this?

Business intelligence reveals to you: The position of your firm as in comparison to its competitors i.e.  market share; Changes in Customer behaviour and spending patterns; Customers' preferences; The capabilities of your firm; Market conditions,  future trends,  demographic and economic information; The social,  regulatory,  and political environment; What the other firms in the market are doing; You can then deduce from the information gathered what adjustments need to be made.

Business intelligence [BI] is the human intelligence capacity applied in business affairs/activities.

A crafted hypothesis needs to detail how this initiative will eventually improve results / performance [i.e.  a strategy map].

The term BI implies having a comprehensive knowledge of all of the factors that affect your business.  IT¹ is imperative that you have an in depth knowledge about factors such as your customers,  competitors,  business partners,  economic environment,  and internal operations to make effective and good quality business decisions.  Business intelligence enables you to make these kinds of decisions.

An early reference to non-business intelligence occurs in Sun Tzu's The Art of War.  Sun Tzu claims that to succeed in war,  one should have full knowledge of one's own strengths and weaknesses and full knowledge of one's enemy's strengths and weaknesses.  Lack of either one might result in defeat.

Business intelligence has now become the art of sieving through large amounts of data,  extracting pertinent information,  and turning that information into knowledge upon which actions can be taken.

As retailers gain a better understanding of their customers' buying behavior,  this analysis can then be used to create more effective merchandising plans for the next season.

BI software types: People working in business intelligence have developed tools that ease the work,  especially when the intelligence task involves gathering and analyzing large quantities of unstructured data.

BI business processes Organizations typically gather information in order to assess the business environment,  and cover fields such as marketing research,  manufacturer or market research,  and competitor analysis.

In modern applications of business intelligence software,  managers are able to quickly compile reports from data for forecasting,  analysis,  and business decision making.

The term business intelligence [BI] typically refers to a set of business processes for collecting and analyzing business information.  This includes the technology used in these processes,  and the information obtained from these processes.

Consolidate   -   At this stage,  a enterprise has pulled together its data at the departmental level.  Here,  a question gets the same answer every time,  at least within the department.  However,  departmental interests and interdepartmental competition can skew the integrity of the output and result in multiple versions of the truth.


Our Academic Sponsor AbetInternational University teach 19 Online MBA Programs and issue Certifications in the fields Business Administration and Information Technology Management and related fields. Copyright © 1997-2009. All other names and terms in this release are trademarks or registered trademarks of their respective companies.

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